Video Production

Zitech Logic Video Production.

Zitech Logic Video Production is the next step.  We will take your video idea and make it into a reality.  With our full production and development studio we will take your project all the way from script-to-screen.  

Step 1:  Writing the script.  Although many clients still want video for the VCR, more and more of our clients are asking to film video that can be transferred to DVD.  Although the process is the same in both instances, there is one big thing to keep in mind when writing script intended for DVDs as opposed to VHS:  DVDs may not always be watched in a linear fashion.  The ability to skip through chapters on a DVD makes it very possible that your viewer may not start at the beginning.  Each chapter, especially in an instructional or sales video, should be laid out and written as a stand-alone feature.  That way, if a viewer is more interested in a particular section, he will be able to skip to that chapter and learn what he needs without becoming confused.  

When creating the script here are a few good questions to ask yourself:

• Who is your target audience?  Who will be watching this and what sorts of things will appeal to them?  And don't just guess.  Run some ideas by some people in that target audience, especially if it's an audience foreign to you.    
• If your viewer only learns one thing from your video, what would you like it to be?  Your video should have a central purpose or theme.  Sub-themes can also be outlined, but don't get too distracted.
• What is the tone of the video?  Do you want it to be funny, serious, sincere, instructional, business-like or light-hearted?
• For sales videos:  If you were the viewer, what would you need to see and hear to convince you to take action after seeing the video?  If you were to sit down and watch the video would you believe it and would you, personally, buy the product or service?  If you wouldn't be convinced, chances are your target audience won't be either.  It doesn't hurt to do some market research here if you are having trouble distancing yourself from the script.  Run it by a small population of your target audience.  Ask them:  What should I add or subtract from this script to make it more believable?
• For instructional videos:  Will this make sense and be informative for my entire range of viewers?  If you have both novice and expert viewers, the video must be both accessible to beginners and interesting for those already advanced in the subject.  

Step 2:  Planning and Pre-Production.  This is where Zitech Logic's video production experience really kicks-in.  We can help you with set design, props, costumes, acting tips and script editing.  This is also the time when we sit down with you to discuss what type of video tape format will be best for your production.  We work with a variety of tape formats from DVCAM to S-VHS, BetaCam and Hi8.  There are a surprising number of rather confusing video format choices.  By considering your budget, length of production, and the required quality of the video, we will help you to determine what format will be best for your film. 

Step 3:  Shooting the Video.  An organized video-shooting schedule is created and the video footage is shot.  

Step 4:  Post-Production.   The video is reviewed and edited.  The intro and credits are created.  Music and narration are added.  Any computer graphics and animations are created and edited into the film in the appropriate places.  

Step 5:  Master Copy Creation and Duplication.  Once the final edit has been approved, the master copy is created and duplicates are made onto VHS or transferred to DVD as required.