PATRICK D. McPARTLAND
3305 Golden Trails, Unit 208
Kingwood, TX 77345
281-380-1655

EXPERIENCE

08/98–06/01

Director of Promotions, Bike Athletic Co., Knoxville, Tennessee

Responsible for placing and directing all football related products in 27 eastern states. Included in the process was interacting with every professional football team, all NCAA Division I, the Big 10, the Big East, the MAC, the SEC, the ACC, all independents, military academies and any prominent schools in other divisions. Sales generated in the first two fiscal years exceeded $10 million dollars.

08/98-06/01

Director of Marketing and Advertising, Emerald Isle Enterprises / Golf Courses
America, Orlando, Florida

Responsible for all marketing and advertising activity generated through 6 sophisticated golf publications. Created a national account network with renowned superstars and architects such as Jack Nicklaus, Arnold Palmer, Tom Watson, Tom Kite, Greg Norman, Ben Crenshaw, Kevin Costner, Tom Fazio and Robert Trent Jones II. Other advertisers include real estate companies such as La Quinta Resort and Club, Dell Webb, Desert Mountain Properties, Longwood (Texas), La Cantera, Sea Trail Plantation, Bay Hill, Kissimmee Bay and Myrtle Beach. National account base includes Club Corp., CCA (Dallas), Cobra, Callaway, American Airlines, Hyatt Hotels, Westin Hotels, U.S. Postal Service and Shell Oil Company.

02/93-03/95

Owner, President, The PDM Group, Houston, Texas

Formulated and activated a sales, marketing and advertising specialty service company. Within an eighteen month period, secured and serviced nationally recognized accounts such as AAFES (Dallas), Southwest Airlines, Dr. Pepper, Bar Code Promotions, Lincoln Mercury, Gulf States Toyota, Dallas Cowboys, Texas Rangers, Houston Oilers, Houston Astros and Haggar Apparel Co.

02/90-02/93

General Manager, Outdoor Systems Advertising, Louisville, Kentucky

Initially general manager of Houston, TX facility, generating $6.5 million in annual revenue. Promoted as a result of exceptional performance in Houston to general manager of the Louisville, KY facility with responsibility for overseeing all aspects of a $12.6 million dollar outdoor advertising operation. Responsibilities included sales direction, marketing strategy, operations, lease and risk management and final profit margin. Key accounts included Humana and Jewish Hospitals, Churchill Downs, Brown-Forman Media, Outdoor Services (Dallas), Young and Rubicam (Dallas), and Leo Burnett (Chicago). Achieved growth to the number one profit center in the company over a sixteen month period.

05/86-12/88

International Sales/Marketing Manager, Schutt Athletic Sales co., Litchfield, Illinois

Responsible for all sales, marketing and promotion activity for Schutt Manufacturing and Athletic Helmet of Knoxville, Tennessee. Domestic responsibilities included research and development, direction of five head sales agents, 47 sales associates and a national promotion staff. International responsibilities included sales and market distribution in Europe, Mexico and the Far East.

- Exceeded $11 million budget by $3.5 million in first full fiscal year. Created marketing format and promotional activities for the 1987 and 1988 Japan and Super Bowls. Inducted as an active member into the 1988 sporting goods "Future Hall of Famers Club.
01/74-04/86

Regional Sales Manager (Southwest), Lem Finley Sales, Inc., Santa Ana, California

Represented eight diverse sporting goods lines in California, Nevada, Arizona, Texas, New Mexico, Colorado and Utah. Key accounts included Foot Locker, Oshmans, Big 5, Chick’s Sporting Goods, Sports Chalet, Robinson-May, Gart Bros., Los Angeles Rams, San Francisco 49ers, Oakland Raiders, Los Angeles Lakers, Denver Broncos, and the Phoenix Suns.

  • Increased Southwest region from $1.2 million to $4.1 million in a 24 month period.
  • Exceeded the "$3 Million Club" in eleven of thirteen years and broke all records for percentage of sales increase for Bike Athletic in 1986. (The record still stands.)
  • Named Salesman of the Year for various companies in 1976, 1978, 1981, 1982, 1984, 1985, 1986, and 1987.
  • Attained sales achievement awards which included trips to Ireland, Spain, Hawaii, Japan, Italy and Mexico.

EDUCATION AND HONORS

1977

University of California at Los Angeles-U.C.L.A.

Master’s Degree (MBA)

1974

University of Notre Dame, Bachelor of Arts Degree, Economics
Graduated with Honors in 3 ½ years – Dean’s List 1971, 1972, 1973
Member of Varsity Football Team, 1971-1973
Participated in the Cotton, Orange and Sugar Bowls
Member of the 1973 National Championship College Football Team

REFERENCES AVAILABLE UPON REQUEST

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