What exactly does Zitech Logic
specialize in?
Zitech
Logic specializes in website creation,
hosting, multimedia marketing
campaigns and corporate identity
creation.
What exactly is a
multimedia marketing campaign?
A
multimedia marketing campaign is an
advertising campaign for your business
designed to incorporate multiple
avenues of marketing using a variety
of media. For example, a
multimedia marketing campaign may
include:
-
A
website.
-
CD
business cards.
-
Print
business cards.
-
Fliers.
-
Brochures.
-
Mail-outs.
-
Sales
videos or DVDs.
What is a corporate
identity?
A
corporate identity is your company's
personality. It is what your
clients will remember you by and will
dictate the overall 'feel' a client
has for your company when your company
is mentioned in conversation or seen
in an advertisement. A corporate
identity may include such things as:
-
Company
colors.
-
A
company logo.
-
A
company slogan.
-
A
company 'look' that can be
repeated everywhere from
stationary to bulletin boards.
-
A
company theme--stylish,
professional, humorous, old-timey,
feminine, etc.
-
A
company mascot (Budweiser Clydesdales,
Geico's gecko, Taco Bells Chihuahua.)
What process is
involved in creating a corporate
identity? What do I need?
You'll
need an idea for a company and--for
the most-memorable corporate
identity-- you'll need to be able to
make some firm decisions about your
advertising strategy. We can
help you with ideas. In fact,
that's an integral part of our
job. Coming up with novel ideas
for your corporate identity is our specialty.
However, your best possible corporate
identity will only be created only if
you are able to communicate to us your
goals for your business and are able
to be decisive about what you like and
dislike. This may sound simple,
but it can be harder than you might
think.
The
weakest corporate identities
invariably come from
indecisiveness. You can't really
decide if green and black or silver
and yellow will be best for your
colors, so you use one on the
stationary and get your business cards
printed in the other. You like
the pet wolf we drew, but you're
afraid of offending cat-lovers, so you
keep switching back and forth.
You use a panther on the website and
the wolf on the fliers. The key
to creating a memorable corporate
identity is to find something you like
and then through thick-and-thin stick
with it. You want to repeat
your theme, your logo, your colors,
and your identity as many times as
possible in the mind of the
consumer. Until--just like the
horse and carriage for Wells
Fargo--it's branded into customers'
minds.
Do you offer any
guarantees on the work you do?
Yes.
You will be always able to view work
we do as we work on it, so you will
always know if you are pleased with
our work and you will always be able
to request changes. We won't
stop until you are satisfied, so
there's no possible way you can be
unhappy with the results of your
marketing project(s).
I
see networking solutions listed under
your services, but you haven't
mentioned anything about it under your
specialties. Why is that?
We provide quality networking
solutions, PC repair and office
setups. However, we only do so
in the Atlanta, Georgia
area.
I'm
an individual with a limited budget or
I'm a multibillion dollar company in
need of extensive multimedia
solutions. Will your services by
appropriate for me?
We
offer scalable business marketing
solutions appropriate for any budget
and any size campaign. Whether,
you are a start-up company requiring
only a few business cards and a small
website, or whether you are in need of
a full-scale custom advertising
campaign involving multiple media,
Zitech Logic will be able to create
the marketing solution for your
business.



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